Top 5 Reasons Why You Should Invest In SEO

SEO (search engine optimization) has the potential to generate tons of leads that can change your business forever with organic traffic. But It is a long-term game you will have to take patience to see a huge gain in organic traffic.

Following are the 5 reasons that worth the investment in Search Engine Optimization

1. Consistent Traffic: Organic traffic is like the evergreen traffic source because Google search increasing day by day and it always rewards the user-focused content. After implementing SEO strategy for your website, the traffic, you will get is more consistent as compared to other platforms like paid advertisement and social media, etc. If your content is good you will always get consistent traffic from search engines like Google and Bing.

Here is a good example of getting a huge amount of traffic by publishing a great piece of content. This post from backlinko.com ranked #2 for "how to implement seo strategy".

Here you can see the traffic is 3.5K per month of this post and the traffic goes up month after month and it is free/organic traffic from Google alone.

2. SEO Build Brand Awareness and Credibility: People often prefer brads that are having a good reputation and trustworthiness. Google’s main aim is to provide the best answers for every search but Google is also preferring to show authority websites in their search results.

Here is the example of a branded search of "Lifehacker".

3. Local SEO & Leads: Local SEO has the potential to accelerate your business by taking Local search traffic to your website where you are selling your products or services. Local customers are more likely to be converted into permanent customers.

Here you can see Google is showing a local website that offers a loan for business Google showing this website because it is more likely a transitional query.

As you can see in the image above it is getting 15.2K visits per month and don't forget the searcher is having a buying intent so this website getting bottom of the funnel leads.

4. SEO is Cheap: You might not believe that SEO is very cheap as compared to PPC (Pay Per Click), Facebook Advertisement, and other marketing sources that can convert your prospects into customers.

If you use Google Ads you have to pay a $100 for a single click to get leads for the keyword "thinking about selling your house". Now you can see what is more profitable in terms of long term strategy.

5. Good ROI: SEO always gives a better return on investment according to Search Engine Journal. Where 50% of businesses said that their investment in SEO has the highest ROI.

So what you are thinking to hire an SEO expert to grow your business. Watch the video below from Google if you want to learn about hiring an SEO professional.